Legal
Privacy Policy
Last updated: 14 August 2026
1. Introduction
Hugsy ("Hugsy", "we", "us", or "our") operates hugsyblanket.com and the associated Instagram storefront (together, the "Site"). This policy explains what personal information we collect when you browse the Site, message us, or place an order, how we use and protect it, and the choices available to you.
This policy is drafted with reference to the Digital Personal Data Protection Act, 2023 ("DPDPA"), the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, as applicable. By using the Site or placing an order, you agree to the collection and use of information as described here.
2. Information we collect
We collect information in three broad ways:
- Information you give us directly, your name, phone number, email address, shipping and billing address, order details, and anything you tell us via Instagram DM, email, or a contact form (for example, sizing questions or delivery instructions).
- Payment information, payments are processed by our third-party payment gateway. We do not store your full card number, UPI PIN, or net-banking credentials on our own systems.
- Information collected automatically, such as your IP address, approximate location, browser and device type, and how you interact with the Site, typically gathered through cookies and standard analytics tools.
3. How we use your information
We use your information to:
- Process and fulfil your order, including packing, shipping, and delivery coordination with our courier partners;
- Communicate order confirmations, shipping updates, and delivery notifications;
- Respond to your questions about sizing, fabric, orders, exchanges, or returns;
- Improve the Site, our products, and our customer experience;
- Send you offers or updates, but only where you've opted in, you can opt out at any time;
- Meet our legal, tax, and accounting obligations, and prevent fraud or misuse.
4. Cookies & tracking
The Site may use cookies and similar technologies to keep it functioning correctly and to understand how visitors use it, for example, which pages are viewed most, or which device types our visitors use. Some cookies are essential to the Site's operation; others are used for analytics only with your browser's consent where required. You can control or disable cookies through your browser settings at any time, though some parts of the Site may not work as intended if you do.
5. How we share information
We do not sell your personal information. We share it only where necessary to run Hugsy, including with:
- Courier and logistics partners, to deliver your order to you;
- Our payment gateway, to process payments securely;
- Analytics or hosting providers, who help us run and understand the Site;
- Law enforcement or regulators, where required by applicable law.
Any third party we share information with is expected to handle it responsibly and only for the purpose it was shared.
6. Storage & security
We take reasonable technical and organisational measures to protect your personal information against unauthorised access, alteration, or loss. That said, no method of transmission or storage over the internet is completely secure, and we cannot guarantee absolute security.
7. Your rights & choices
Subject to applicable law, including the DPDPA, you have the right to:
- Access the personal information we hold about you;
- Ask us to correct inaccurate or incomplete information;
- Ask us to erase your personal information, subject to any legal obligations we may have to retain it;
- Withdraw consent for optional uses, such as marketing communications, at any time.
To exercise any of these rights, email us at contact@hugsyblanket.com. We'll respond as promptly as we can.
8. Children's privacy
The Site is not directed at children, and we do not knowingly collect personal information from anyone under the age of 18. If you believe a minor has provided us with personal information, please contact us so we can remove it.
9. Changes to this policy
We may update this policy from time to time as our practices or applicable law change. The "Last updated" date at the top of this page will reflect the most recent revision. We encourage you to review this page periodically.
10. Grievance officer & contact
If you have questions, concerns, or a complaint about how we handle your personal information, please reach out and we'll do our best to help.
Email: contact@hugsyblanket.com
Instagram: @hugsyblanket